Racing Through Time
The critical task of us to do was, A new app that is going to be launch in the rock city while targeting huge customers who are already using same type apps.
So how can we compete & highlight Delibots from those brands?
We were asked to conceptualize the launch strategy that conveys Homemaker’s essence in all creatives. We positioned it as ‘உங்க wifeகிட்ட இன்னுமா திட்டு வாங்குறீங்க? ’ that anchored Shott in new terrain.
Description
We adopted Through-the-line (TTL) branding strategy to give Delibots a 360-Degree reach. A foolproof plan was laid with special Invitations resembles like gadget.
More info
Digital presence was supported by Interactive media, videos, Click ads and more.
The Great Launch
Print Advertising, Radio ads, Outdoor Branding through Hoardings, Standees and supported by v/o, Marketing tools like Leaflets, Discount Pamphlets etc.
Details
Services
Branding
Client
Delibots
Role
Delivery App
Date
August 2020