Challenge
The fellowship course of IAGES : FIAGES & EFIAGES, Dual conference which was held in same days.., Our core focus was to determine how these both conference should be promoted and to what kind of an audience. It was an entirely challenging area for us to explore, hence, research and analysis had to be done right from the scratch.
Getting into it
On researching, we found out a couple of factors on which the communication could be centered. Firstly, trust had to be kept as the core takeaway from any communication, because the audience was Surgeons and they would be interested in having to know the advancement of Minimally Invasive Surgeries.
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Secondly, the tradition of Tiruchirappalli had to be portrayed as a city which is prominent for historical monuments and various advantages over Heritage.
The Design Edge
This was just the beginning of many more projects that followed later on. Further, FIAGES & EFIAGES identity was also translated into their Pamphlets, Posters, Welcome banners and Backdrop
Details
Services
Branding
Client
Dr G Viswanathan Speciality Hospitals
Role
Healthcare
Date
July 2022