A Hallowed Institute
The challenge before us was to work with an established brand, delve into its rich legacy and position it a notch higher. It called for a deep understanding of what Mt.Hira stood for,and where we could take the brand.
Getting into it
When we started work with them, the first thing we figured was that their brand identity was non-differentiated from other CBSE school in Trichy and there was a clear lack of consistency across their Pamphlets, reports and marketing collaterals.
We started with Pamphlet Design, giving it a professional yet vibrant and youthful feel to attract both their corporate partners and students.
The Design Edge
Their range of programme pamphlets and Report Design received positive feedback from stakeholders. That enhanced their confidence and set the stage for a deeper involvement between us, an association which is now in its fourth successful year.