Ramsun

Ramsun

To enhance the brand’s power and to inspire the people of Trichy to subscribe to the brand’s ideology, Jonty Rhodes, the popular Cricketer | Cyclist-Par Excellence icon as the face of the brand. As the branding design agency, it was indeed an experience to creatively sculpt the brand’s image through astutely weaving the celebrity’s story into a brand story.

The onus was on Kickstart to craft an effective communication strategy that projected the brand ambassador’s figure in a persuasive manner that aligned to the objectives of the Ramsun On-Wheels.